POP (Power of Produce) Club
Kids ages 4-12 are welcome to participate in POP Club, a fun, free program that encourages kids to discover the abundance of fresh local produce at the market. Kids exercise their own buying power while exploring the market, trying new fruits and vegetables, learning about where their food comes from, and participating in activities .
How POP Club works:
- Sign up at the POP Tent on any Thursday between June 4th - August 20th.
- Each time kids attend the market, they receive $2 in POP Bucks to spend on fruits, vegetables, or seedlings at the market.
- Kids can choose between spending their POP bucks or saving them for a larger produce item.
- Kids can participate in activities like planting seeds, learning about pollinators, movement activities, and more.
New in 2026: POP Club Gardens!
Thanks to a very generous grant from the Mass Cultural Council, WFM is hosting a new program this season called Pop Club Gardens! In addition to their $2 voucher, each child registered for Pop Club will receive a gardening package to take home, which will include a plant flat or seed packet for edible flowers or herbs, a small watering can, and a spade to take home to care for their plant. We would love to see pictures of your plants as they grow, and how you eat them! We hope that this program helps kids learn where their food comes from, how to take care of plants that become food, and hopefully spark some interest in gardening!
Support Pop Club (click to donate)
Interested in investing in the next generation of healthy eaters? POP Club is a free program staffed by volunteers and completely funded by donors and sponsors. For information about becoming a POP Club sponsor, email the Market Manager at farmersmarketwestfield@gmail.com, or click the heading above to donate.
Frequently Asked Questions
What is POP Club?
The Power Of Produce (POP) Club is a nationally recognized kids program started at the Oregon City Farmers Market in May 2011. POP Club empowers kids to make healthy food choices while introducing them to where their food comes from.
Do we have to participate in the activities?
We understand that not all activities will appeal to everyone and there is no requirement to participate in order to receive POP Bucks.
What are the benefits of POP Club?
POP Club is a great opportunity for kids to try new foods and become engaged in making healthier food choices. POP Club also empowers kids to make financial decisions on their own. Each week that kids come to the market, they can choose between spending their POP Bucks that day or saving them to use another week on a bigger item.
Do POP Bucks expire?
POP Bucks expire at the end of the market season and must be used by October 15th.